Position Summary:
The SEO Specialist collaborates closely with the digital marketing team to strategize, execute, and manage our client's SEO endeavors. Proficiency in current SEO best practices is imperative for success in this role. The primary objective is to optimize online content and advertising to drive profitability, employing a blend of on-page and off-page techniques such as link-building, metadata refinement, site speed enhancement, and on-site information architecture.
Job Details:
- Hybrid Work Setup
- Monday to Friday | 8 AM to 5 PM EST
- *Following PH Holidays
Responsibilities:
- Execute daily search initiatives, encompassing research on news and trends, keyword analysis, content gap identification, optimization of existing content, and competitor evaluation.
- Develop comprehensive SEO strategies tailored for both short-term gains and long-term growth.
- Research and provide insights on relevant search engine keywords and emerging trends.
- Implement off-page optimization strategies, including the orchestration of link-building efforts.
- Collaborate with creative and marketing teams to generate compelling and pertinent content.
- Coordinate social media and pay-per-click (PPC) campaigns in conjunction with search engine marketing (SEM) strategies.
- Monitor key performance indicators (KPIs), report on rankings, and propose further optimization tactics.
- Stay abreast of SEO best practices and evolving marketing trends to ensure sustained effectiveness.
Qualifications:
- Possession of 3+ years of SEO experience, ideally within enterprise SaaS/B2B environments.
- Proficiency in web analytics tools and concepts, particularly Google Analytics and Google Search Console.
- Familiarity with various search tools and platforms such as Content King, SEMRush, Sistrix, Screaming Frog, and Search Console.
- Strong project management and organization skills, ability to prioritize, and manage multiple projects