Sourcefit

Position Summary:

We are looking for a talented Digital Marketing Coordinator to create and maintain a strong online presence for our company. Your role is to implement online marketing strategies through social media accounts. As a Digital Marketing Coordinator, you will develop original content and suggest creative ways to attract more customers and promote our brand. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies. If you are a tech-savvy professional with an interest in communicating with clients through online channels, we would like to meet you.

Job Details:

  • Work from Home
  • Monday to Friday | 9 AM to 6 PM CST
  • *Following US Holidays

Responsibilities:

Digital Marketing Strategy:

  • Work with leadership to develop a digital marketing strategy.
  • Execute and manage the day-to-day process of all web, SEO/SMO, database marketing, email, social media, and display advertising campaigns.
  • Help create and then manage weekly, monthly, and quarterly editorial calendars.

Content Creation:

  • Work within the marketing team to ensure content is informative, appealing, and engaging for readers.
  • Use social media tools to craft and release content to our social channels.
  • Work within the marketing team to create engaging text, image, and video content that can be shared across various platforms.
  • Design posts to sustain readers’ curiosity and create interest in our services.

Social Media Strategy Implementation:

  • Monitor, and manage our social media strategy to increase the reach of our overall brand.
  • Brainstorm with the team new and creative growth strategies to help increase brand reach and awareness.
  • Increase engagement for existing audiences with high-quality social initiatives.
  • Acquire new followers by filling gaps in our marketing content output.
  • Align our brand with new and emerging trends.
  • Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
  • Work within our marketing team to help design, build, and maintain our web and social media presence across our various online platforms.

SEO Strategy Implementation:

  • Implement optimization strategies that increase the company's search engine results rankings.
  • Implement link link-building strategy.
  • Research SEO keywords to use throughout the company's website and marketing materials.
  • Ensure optimization of copy and landing pages for our websites
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Work with Marketing Manager to optimize copy and landing pages for websites.
  • The ability to deploy an effective local and long-tail search strategy.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Ensure newly developed content meets SEO best practices.
  • Work within our marketing team to improve web page ranking and visibility.

Performance Management:

  • Work with the Marketing Manager to measure and report the performance of all digital marketing campaigns relative to our goals for SEO/SMO (ROI’s and KPIs).
  • Work within our marketing team to measure experiments and conversion tests.
  • Track٫ report and analyze website analytics and PPC initiatives and campaigns.

Qualifications:

  • Bachelors in Marketing, New Media, or relevant field
  • Minimum 3 years' experience in digital marketing, within the real estate industry a plus.
  • Extensive knowledge of current social media platforms
  • Direct experience using social media management tools (Hootsuite, Sprinklr)
  • A strong understanding of SEO and ranking methods
  • Experience with SEO industry programs, such as Google Analytics
  • Proficiency with Microsoft Office (Excel, Outlook)
  • Good understanding of WordPress including how to manage and update website content.
  • Effective time-management skills
  • Excellent communication, multitasking, and analytical skills.
  • Strong analytical skills and data-driven thinking
  • A solid grasp of how blogging, press releases, social media, and related strategies work with SEO.
  • Experience in setting up and optimizing PPC campaigns on major search engines.
  • Must have a prior history of working overnight hours.

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