Position Summary:
We are on the lookout for a seasoned Social Media Manager to spearhead our marketing initiatives, particularly in social media management, paid advertising, influencer collaborations, and content engagement. The ideal candidate will excel in utilizing social media platforms to enhance brand presence, drive targeted traffic through sophisticated paid advertising campaigns, and build influential partnerships to boost brand visibility. This role demands a strategic thinker with a profound understanding of the American market, superior multilingual communication skills, and the ability to connect with international audiences effectively.
Job Details:
- Work from home.
- Monday to Friday | 9 AM to 6 PM Manila Time
- *Following Select Philippine Holidays
- *Given the global scope of operations, with team members in China and the US, we require flexibility in work hours. Although the primary shift is during the day, the ability to adjust your schedule to accommodate international collaboration is essential. This may include occasionally shifting hours to align with different time zones or working weekends as necessary.
Responsibilities:
Social Media Platform Management:
- Keep updated with social media trends to maintain the brand's relevance and engagement.
- Oversee the brand's presence on platforms like Facebook, Instagram, YouTube, TikTok, etc., tailoring strategies to platform-specific rules to maximize engagement and traffic.
- Creatively leverage brand assets to improve the brand's visual identity across channels.
- Use data analytics to inform and refine social media strategies.
Paid Advertising Management:
- Develop and optimize paid advertising campaigns across Meta, TikTok, Google Ads, etc., aiming to drive targeted traffic and achieve business goals.
- Continuously monitor campaign performance, using data-driven insights to improve ROI.
Influencer Collaboration:
- Forge and sustain partnerships with influencers to increase brand visibility and reach the target audience.
- Manage influencer campaigns to ensure impactful and timely content delivery.
Content Posting and Comment Handling:
- Direct the scheduling and posting of content across international social media platforms, maintaining a consistent brand voice.
- Engage with comments to cultivate a positive community atmosphere.
Qualifications:
- Minimum of 3 years of experience in social media management.
- Demonstrate a comprehensive understanding of the American market, including insights into industry trends, competitor activities, and emerging opportunities, to inform strategic marketing decisions.
- Excellent command of English for effective international communication.
- Proficient in office software with exceptional communication and coordination skills.
Nice to Have:
- Experience in developing and optimizing paid advertising campaigns across platforms like Meta, TikTok, Google Ads, etc., including monitoring campaign performance and employing data-driven strategies to maximize ROI.
- Skills in developing and maintaining relationships with influencers, coordinating campaigns to ensure impactful content delivery, and leveraging these partnerships to enhance brand visibility.
- Ability to oversee content posting on international social media platforms while maintaining a consistent brand voice, coupled with experience in managing community engagement and responses.
- Experience in photo shoots, SEO, Shopify, or other digital marketing skills are considered bonuses, adding value but not essential for the role.
- Understanding of Chinese is nice to have, enhancing the ability to engage with a broader audience and team members, but not a requirement.