We desire an enthusiastic Marketing Specialist to bolster our marketing efforts. You will be an integral part of the development and execution of marketing plans to reach a variety of targets. From brand awareness to product promotion, your expertise is vital.
You should be a competent professional able to grasp consumer behavior trends as well as generate creative ideas. An outstanding Market Specialist will be passionate about the field and well-versed in specialized marketing concepts, principles, and tactics.
Your goal is to help our reputation and growth by delivering effective marketing programs.
What’s in it for you?
-Health Insurance (HMO)
-Expanded maternity leave up to 120 days
-Paid Time offs (Vacation Leaves Are Convertible to cash if unused)
-Fun & Relaxed environment
Eastwood Libis, QC (Work from home until further notice)
Monday to Friday | 9 AM to 6 PM
•Familiarize and work towards being the digital “expert” for Sourcefit.
•Brainstorm new and creative growth strategies. Coordinate and work collaboratively with the different company departments, agencies, freelancers and other vendor partners.
•Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.
•Instrument conversion points and optimize user funnels. Conduct comprehensive marketing research about competitors’ performances, customer behavior, etc.
•Email marketing: Develop, strategize, and create all email campaigns. Track key metrics per campaign objective and categorize content into buckets to create daily PCRs (post-campaign reports);
•Digital media buying: Create, oversee, strategize, and manage different ads. Analyze objectives per campaigns and platforms and create data driven decisions.
•Track key metrics and create daily PCRs (post-campaign reports);
•Manage the affinity categories of Sourcefit's audience. Affinity Categories are designed to help connect SF to its ideal customers online at scale
•May be assigned to handle new projects from time to time or if the need arises.
•Other related digital marketing support, communication, and tasks that may be required from time to time
•Bachelor's degree in literature, journalism, marketing, communications, or similar.
•At least 1 year experience in content creation, marketing, communications, or similar.
•Proven experience as marketing specialist or similar role
•Thorough understanding of elements of marketing, including traditional and digital forms (such as SEO/social media etc.) and market research methods
•Demonstrable experience in marketing data analytics and tools
•Skilled in MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google AdWords etc.)
•Knowledge of HTML, CSS and web development tools (e.g., Dreamweaver) desired
•Well-organized; detail oriented; exceptional in the areas of communication and writing
•Creative, with a commercial awareness
•BSc/BA in marketing, communications or equivalent